A couple of recent discussions have mentioned “trade-offs” between risks. But I wonder whether that might sometimes be a misleading phrase: concealing dangers and perhaps even hiding opportunities? “Trade-off” makes me think of a see-saw – one end down, other up – which has a couple of implications. First, the two ends are in opposition; and second, we can always change our minds, change the weights, and things will go back to where they were.
But think about a real-world example from 2014: care.data. Here a risk was identified: that medical research would be limited by shortage of data from real patients. I’ve no idea if the proposed solution was thought of as a “trade-off”. But making patient data from their family doctors available to a central research service was seen by many people as increasing the risk to their personal privacy. Individuals could ask their doctors not to transfer their data. But doctors identified another risk: that patients would say less about their symptoms if they thought they might go beyond the consulting room, so treatment would be less well informed. To mitigate that risk, some doctors stated publicly that they would not be participating in the scheme. Confidence fell resulting, according to 2022’s Goldacre Review, in “very large numbers of patients opting out of their records ever being shared outside of their GP practice (approximately three million by the end of 2021) with opt-outs now at a scale that will compromise the usefulness of the data” (p88). To put it another way, because of linked risks, the attempt to reduce the risk of insufficient research data actually made the research data risk worse. So the see-saw image was wrong on two counts: the risks to research and patient privacy weren’t actually opposed, but linked in a way that created feedback; and that feedback actually changed the environment so the seesaw couldn’t (easily) be returned to its original position.
Thinking instead of a spiral (OK, technically a helix) explains better what happened: the linked risks took the system around a loop (data => individual => doctor => data) but when, some months later, it returned to the original position things had deteriorated and the original situation could not be recovered.
But spirals can go both ways… Can we use linked risks to make a situation better? Regulators suggest a couple. According to the Information Commissioner (specifically referring to consent, but the point is general):
- “Getting this right should be seen as essential to good customer service: it will put people at the centre of the relationship, and can help build confidence and trust. This can enhance your reputation, improve levels of engagement and encourage use of new services and products.”
- “Handling personal data badly … can erode trust in your organisation and damage your reputation. Individuals won’t want to engage with you if they think they cannot trust you with their data; you do things with it that they don’t understand, want or expect; or you make it difficult for them to control how it is used or shared”
Here are clear statements of the link between the risks of insufficient data for business and risk of privacy invasion for customers, and the possible spirals. The first is a spiral of improvement: if a business uses personal data in ways that also mitigate customers’ risks then those customers may be willing to volunteer more information which can then be used for mutual benefit. Now we have gone around the helix, but arrived at a better place for everyone. Similarly, but at sector or societal level, the European Commission’s Recitals to the NIS2 Directive suggest that appropriate sharing of information to improve the security of systems and data could increase confidence and make individuals more willing to transact through digital systems, with benefits for individuals, organisations, “economy and society”.
Considering whether risks might be mutually reinforcing (in either a positive or negative direction) rather than a trade-off, might help us find positive opportunities or, at least, highlight the risk of downward spirals before they do serious damage.