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Think “Big benefits”, not “Big Data”

“Big Data” has – often rightly – had a bad press. Is there a better way to think about it? Starting from potential benefits and discussing how they might be achieved should help us choose the right outcomes to aim for when using data, make it more likely that those aims will be delivered, and build trust and confidence in our approach.

By Andrew Cormack

I'm Chief Regulatory Advisor at Jisc, responsible for keeping an eye out for places where our ideas, services and products might raise regulatory issues. My aim is to fix either the product or service, or the regulation, before there's a painful bump!

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