An interesting query arrived about when to advertise role-based, rather than individual, e-mail addresses. Do role-based ones feel too impersonal, for example, because senders don’t know who they are dealing with?
I’ve been recommending the benefits of role-based e-mail addresses, such as email@example.com for a long time. From a legal point of view they avoid the question “can we get access to X’s mailbox while she’s away?”, which may well raise tricky questions under interception and human rights laws. If messages are sent to a role-based address then, even if they are stored in an individual’s mailbox, it’s easy to get a computer to extract those particular messages if someone else needs to deal with the request. It seems to me pretty clear that for those messages, this isn’t interception as the mail is still going to the “intended recipient” (the people performing the role). And I’d expect that to be what the sender expects to happen, too.
[I’ve also heard reports that there’s a psychological benefit: that team members are less upset by spam received via a role-based address than sent direct to an individual one]
So when might you advertise an individual address, such as firstname.lastname@example.org? Presumably when the arguments in favour of role-based ones don’t apply. So that’s for messages that shouldn’t be accessed by anyone else, even when the addressee is on leave or has left the organisation. Here we’re looking at situations where it’s more important that the message be dealt with by a specific individual than that it be dealt with on a particular timescale, or at all. Indeed I’d argue that the original concern – that senders don’t know who will they are dealing with – actually applies more strongly to this case. If you’ve advertised an individual’s address, knowing that there are circumstances in which the message will actually be read by someone else, then it seems to me that the sender really could say that they have been misled.
Which leads me to a possible rule-of-thumb: what should happen to e-mails when the individual leaves? If the answer is “handled by another member of the team”, then use a role-based address. If, however, the answer is “bounced, with a ‘no such user’ message” (or perhaps forwarded to the user’s new location) then use an individual one.