The amended EC law requiring opt-in, rather than opt-out, to non-essential cookies was criticised last week as “breathtakingly stupid” because of its implications for advert-funded sites. However advertisers have now said that they don’t think the law requires any change to current practice!
So is there a problem, or not? I don’t know, but I have suggested to the Information Commissioner’s Office that some pragmatic guidance would be very helpful by the time this becomes UK law. I’m confident that the ICO will indeed work something out, if only because their site uses google-analytics too 😉