The International Chamber of Commerce has published a revised version of its Cookie Guide, reflecting the new information that has been produced by the Information Commissioner and Article 29 Working Party since the original version last April.
There are relatively few changes to the existing text, in particular the four ICC categories of cookie remain the same. Cookies essential for load-balancing, multi-media display and social media sharing are now listed in category 1. Consent is still considered essential for cookies that target or display advertising (category 4) but, like other authorities, there is little practical guidance on how to obtain it. In particular, following the Information Commissioner and Working Party guidance the guide notes that implied consent is not likely to be appropriate for these cookies.
Possibly the most useful addition is an attempt (on page 6) to explain the tricky question of which countries’ laws will apply to cookies. According to the guide there should be a table of different Member States’ implementations of the law somewhere on the ICC website, but I’ve not been able to find that yet.
